THE COMPLETE ANTI-POLLUTION
RANGE WITH ZEOLITE

THE POWER OF NATURE AGAINST POLLUTION
POLLUTION

EFFECTS ON THE SKIN

Pollution is a global issue. Microparticles, known as PM, penetrate into the skin, overstepping its barrier function: they come into contact with the skin’s cells, damaging it.

• DEHYDRATION Hydration level decrease
• HYPERPIGMENTATION Increase in dark spots

• SKIN AGEING PROCESS Increase in wrinkles, Free radicals’ formation,
Cell material degradation, Reduction in oxygen supply and consequent metabolism slow down
• TONE LOSS Skin tone reduction and loss of elasticity
• BARRIER FUNCTION REDUCTION Skin’s lipid layer reduction
• PHOTOAGEING Skin’s protein structure degradation (collagen and elastin)

Defend your skin beauty every day

ZEOLITE
the power of a volcanic origin mineral against urban pollution


Zeolite (from the Greek words zein “boil” and lithos “stone”) is a volcanic origin mineral able to purify and protect from polluting agents.

 
 

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PURIFIES

Deeply purifies the skin from fine dust

PREVENTS

Prevents polluting particles from accumulating in pores

REMOVES

Removes impurities from the skin

ANTIOXIDANT

Has a strong anti-oxidant action and reduces the foration of free radicals

PROPERTIES

NOT ONLY ANTI-POLLUTION

Pollution Free actions go far beyond protection from pulluting agents. It’s a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product.

 

Antioxidant action, reduction of the formation of free radicals and wrinkles, and hydration are just some of the actions carried out by Pollution Free. Use of the products returns elasticity and compactness to the skin, re-activating its metabolism and making it brighter.





POLLUTION FREE

HOW IT WORKS

The actions to face the effect of pollution are three: CLEANSING, REGENERATING, PROTECTING .
In order to carry on these three actions against pollution, Pollution Free range will be made up of 8 products. Each one with its own specific action.

CLEANSING




CLEANSING MILK
PURIFYING MICELLAR WATER
HAIR & BODY SHOWER GEL
CLEANSING MILK
Anti-pollution cleansing milk
Anti-pollution cleansing milk for all skin types. Thanks to Zeolite, it helps removing impurities, trapped make-up, excess oil, pollutants and dull surface cells for a clear complexion. In combination with hyaluronic acid and natural oils, it leaves skin soft, supple, perfectly refreshed and clean.
Bottle 150ml
Instructions
Daily use: massage your skin for 2/3 minutes and rinse your face with water.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • HYALURONIC ACID: moisturising, skin protective.
  • JOJOBA, ALMOND, OLIVE OILS: reduce skin dehydration, improving tone and appearance.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress
    (Dermatologically tested)
PURIFYING MICELLAR WATER
Anti-pollution micellar water
Purifying micellar water: it cleanses, purifies and moisturizes the skin. Its high tolerance formula gently removes all impurities and traces of make-up, including around the sensitive eye and lip areas. This water containing Zeolite moisturizes and stimulates the skin’s regeneration as well as its natural defenses. It purifies and counteracts imperfections, deeply detoxifying the skin while helping it fighting pollution. Skin is soft and purified, feels fresh and revitalized.
Bottle 150ml
Instructions
Apply with a cotton round. No rinsing is required.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • ARGININA: moisturising.
  • ARGAN OIL: restores skin hydro-lipid film due to its emollient, nourishing and regenerating properties.
  • ALLANTOIN: a natural, protective skin moisturising agent. Soothing and re-epithelizing.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)
HAIR & BODY SHOWER GEL
Dynamic shower gel
An innovative formula with Zeolite that gives sustained renovation, without irritation. When used every day, it deeply cleanses skin impurities and stimulates new epidermis synthesis. This shower gel leaves skin soft, supple, perfectly refreshed and clean.
Tube 200ml
Instructions
Apply to wet skin with gentle movements during the shower. Remove with plenty of water.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • PANTHENOL: soothing softener.
  • GINSENG ROOT EXTRACT: revitalising and energising.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)

REGENERATING




URBAN CREAM H24
PEELING MASK
RESTORING NIGHT SERUM
URBAN CREAM H24
Anti-pollution cream
Daily Cream developed to be active against pollution aggressions and enviromental stresses. Due to the specific action of Zeolite, protects against pollutants, exhaust gas, dust, cigarette smoke, heavy metals, giving an healthy, bright and pure skin. Recommended before jogging.
Dispenser 50ml
Instructions
In the morning, after cleansing, apply on face and neck. Repeat when needed.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • HYALURONIC ACID: moisturising, skin protective.
  • VITAMIN E: antioxidant.
  • JOJOBA, ALMOND, OLIVE OILS: reduce skin dehydration, improving tone and appearance.
  • PHYSALIS ANGULATA: prevents photoaging.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)
PEELING MASK
Anti-pollution peeling mask
Peeling-mask’s micro-spheres help removing dead cells: the skin is smooth and bright. The mask regenerates the skin, improving the absorption of the following treatments’ Active ingredients. It gives a fresh, smooth and uniform condition.
Tube 150ml
Instructions
Apply on damp skin face massaging with gentle circular movements. Rinse off with plenty of water. Use once a week. Keep out of reach of children. Store away from sources of light and heat.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • GLYCOLIC ACID: chemical exfoliant.
  • BIODEGRADABLE SPHERES: mechanical exfoliant.
  • PANTHENOL: soothing softener.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
RESTORING NIGHT SERUM
Anti-pollution serum
Anti-pollution restoring night serum. Renews the skin’s functions after the exposure to smog, smoke and fine dust. It purifies skin from pollutants, preventing skin ageing, thanks to Zeolite.
Dispenser 30ml
Instructions
In the evening, apply generously after cleansing.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • - BIOMIMETIC PEPTIDE: aids fighting signs of aging, making skin firm and elastic.
  • - CARNOSINE: an intensive antioxidant
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)

PROTECTING




FACE URBAN SHIELD
CITY SPRAY SOLUTION
FACE URBAN SHIELD
Anti-pollution face spray
For all those looking for effective daily protection against pollution. A protective shield against all sources of pollution (smoke, fine dust etc.). Thanks to Zeolite, this spray helps the skin breathe and maintain its vitality. Complexion appears even, fresh and full of life. It absorbs quickly and it does not smear.
Spray bottle 100ml
Instructions
Shake before using. Spray over face and neck. Apply make-up right on top.linked to environmental stress.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • ARGININE: moisturising
  • CROMANOLO COMPLEXING POLYMER: balanced mix of actives as a barrier and anCROMANOLO COMPLEXING POLYMER: balanced mix of actives as a barrier and antioxidant.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)
CITY SPRAY SOLUTION
Anti-pollution hair & body spray
A total body & hair refresher that neutralizes cigarette smoke, cooking aromas and other odors that cling to the hair and skin. This spray is the perfect way to refresh and re-energize throughout the day. The revolutionary scent with Zeolite is a naturally clean, pure and contemporary fragrance with a refreshingly new point of view.
Spray 100ml
Instructions
It can be spraied all over the body during all day: pay attention to your eyes when using the product.

Active ingredients
  • ZEOLITE: counters the effects of pollution.
  • EXTRACT OF WATERCRESS SPROUTS: antioxidant to prevent signs of skin ageing linked to environmental stress.
    (Dermatologically tested)
FRAGRANCE



«Eau fraîche» fragrance: fresh and anice head note with a floral cosmetic harmony of Iris and orange-flower.

Base note is Vetyver woody and Musk freshness.

0

% world’s population
exposed to partilculates

0

% particulates smaller
than human pores

0

% visible aging
caused by pollution



EXHIBITIONS



8-10 september
Fragranze
Stazione Leopolda FIRENZE


1-6 october
TFWA World Exhibition & Conference
Palazzo dei congressi CANNE


3-5 november
Baltic beauty
Kipsala International exhibition centre


15-17 november
Cosmoprof Asia
Hong Kong convention & exhibition centre
INFO REQUEST