THE LATEST TREND IN HAIR COLORATION? PASTEL COLORS, OF COURSE!
Don’t miss the opportunity of being a trend setter: create your own line! Our laboratories have developed Pastel Colors, a range of 7 new delicate shades (6 colors + white) of semi-permanent coloration.
PPD and resorcinol free, they respect the hair during the service, allowing to change color every time your clients want. Results are always amazing: soft and light shades, ranging from the delicate hues of pink to the elegance of turquoise, with a fashion, chic and charming attitude.
Create your pastel color collection as you prefer! With Pastel Colors there are infinite possibilities: you can develop a brand new color line, extend your own brand existing range, integrate your color chart with some new colors…!
SO, WHAT ARE YOU WAITING FOR? CHOOSE PASTEL COLORS!
The time for hair breakage is over!
Coloring, bleaching, straightening: whatever the treatment is, hairdressers are now set free without compromising hair integrity!
How is this possible?
With Shield System, a synergic system designed to protect the hair during chemical services providing incredible suppleness and elasticity, preventing from hair breakage.
Designed to be customized in multiple directions it gives the freedom to create personalized systems; by matching with any treatments formula and chemical services, it represents a true opportunity for all your customers and salons!
Hurry up: no more hair breakage!
2015 SPRING-SUMMER HAIR COLOR TRENDS
Summer is fashion and hair fashion is in color! Nature inspires next summer’s hair color trends. 2015 will still be the year of warm fashion shades but now evoking innovative earth’s colors,
together with new and original cold shades, taken from the timeless tones of ice, sky and volcano ashes.
Setting the new trends, our R&D laboratories developed three new fashion and stylish shade groups:
x.72 Volcano Ash · x.93 Desert Rocks · x.39 Desert Sands
Great results are guarantee; together with cutting–edge hair styles, the new trends are set.
Get ready for summer and renew your color chart!
PRIMO LUCE is a new professional coloration range with cutting-edge performances, guaranteeing intense, bright and luminous color.
On top of offering technical products, the range also consists of color maintenance and hair care products.
HAIR COLOUR CREAM – 100 ml
Permanent hair color enriched with keratin, giving bright and natural shades. The color is long lasting and guarantees total grey coverage. 80 nuances available.
BLEACHING POWDER – 500 g
Dust free bleaching powder with high lightening capacity. Easy to use: it does not puff up or stick.
100 ml 10/20/30/40 vol.
1000 ml 20/30/40 vol.
Highly performing developer with creamy formulation.
100 ml 5 vol.
Specific developer for eyebrows.
PRIMO LUCE COLOR MAINTENANCE AND CARE PRODUCTS
EVERY DAY MASK – 500 g
Every day conditioner that lends vitality and energy to all types of hair.
GLOW MASK – 500 g
After color acid pH mask for color maintenance and protection. The restructuring ingredients give energy, volume, softness and sheen.