Pollution is a global issue. Microparticles, known as PM, penetrate into the
skin, overstepping its barrier function: they come into contact with the skin’s
cells, damaging it.
• DEHYDRATION Hydration level decrease
• HYPERPIGMENTATION Increase in dark spots
• SKIN AGEING PROCESS Increase in wrinkles, Free radicals’ formation,
Cell material degradation, Reduction in oxygen supply and consequent metabolism slow down
• TONE LOSS Skin tone reduction and loss of elasticity
• BARRIER FUNCTION REDUCTION Skin’s lipid layer reduction
• PHOTOAGEING Skin’s protein structure degradation (collagen and elastin)
Zeolite (from the Greek words zein “boil” and lithos “stone”) is a volcanic origin mineral able to purify and protect from polluting agents.
Deeply purifies the skin from fine dust
Prevents polluting particles from accumulating in pores
Removes impurities from the skin
Has a strong anti-oxidant action and reduces the foration of free radicals
Pollution Free actions go far beyond protection from pulluting agents. It’s a heterogeneous line offering a full range of benefits by combining this active anti-pollution ingredient with other specific and complementary ones for each product.
Antioxidant action, reduction of the formation of free radicals and wrinkles, and hydration are just some of the actions carried out by Pollution Free. Use of the products returns elasticity and compactness to the skin, re-activating its metabolism and making it brighter.
The actions to face the effect of pollution are three: CLEANSING, REGENERATING, PROTECTING .
In order to carry on these three actions against pollution, Pollution Free range will be made up of 8 products. Each one with its own specific action.
«Eau fraîche» fragrance: fresh and anice head note with a floral cosmetic harmony of Iris and orange-flower.
Base note is Vetyver woody and Musk freshness.
% world’s population
exposed to partilculates
% particulates smaller
than human pores
% visible aging
caused by pollution