This is not just a way of saying but our mission and embodies the two souls at the core of our business: beauty and private label partnership.
Our clients are our focus and we blend science and technology with style and fashion to meet their requirements.
Hair color has always been our core business
: with the knowhow of skilled researchers we develop innovative hair color formulas, with main focus in quality.
Our passion in beauty led us expanding to hair care and skin care , with the takeover of new Swiss laboratories and a manufacturing site.
We moved to a 360° approach to beauty, becoming comprehensive beauty specialists. Today we are one of leading realities in the beauty field.
With a 45.000 sqm factory we always think big:
• 30 tons and 150.000 hair color tubes of daily production
• Over 500 shades available in multiple formulations
• 35 full trucks delivered every week
• Over 100 brands developed and currently manufactured
• 30 years experience
• Presence in over 90 countries world wide