Established in 1982 in the heart of Europe we embody different souls in beauty.

Hair color has always been our core business : with the knowhow of skilled researchers we develop innovative hair color formulas, with main focus in quality.

Our passion in beauty led us expanding to hair care and skin care , with the takeover of new Swiss laboratories and a manufacturing site.

We moved to a 360° approach to beauty, becoming comprehensive beauty specialists. Today we are one of leading realities in the beauty field.

With a 45.000 sqm factory we always think big:

• 30 tons and 150.000 hair color tubes of daily production

• Over 500 shades available in multiple formulations

• 35 full trucks delivered every week

• Over 100 brands developed and currently manufactured

• 30 years experience

• Presence in over 90 countries world wide