INCLUSIVE HAIR CARE: THE NEW FRONTIER OF PRODUCT DEVELOPMENT
We all have different hair types, textures, and colors, which is what makes us unique. However, the hair care industry has not always cared about everyone's hair care needs. That's where Inclusive Hair Care comes in. Discover what is about and how to create inclusive hair care lines with HSA.
What is Inclusive Hair Care?
Inclusive hair care is the new frontier of product development, which aims to create hair care products that embrace all hair types, textures, or colors, thanks to specific - and not generic - product lines.
It's about acknowledging that people have different hair care needs and creating products that satisfy all those needs.
Curly and frizzy hair is an excellent starting point for applying the concept of inclusive hair care.
Indeed, this type of hair has requirements that must be carefully met to ensure a “wow effect”.
Specifically, curly hair tends to break more than other hair types because:
- Has less tensile strength and reaches its breaking point more easily
- It's quite hard to comb because its shape increases tangling
- Strands are drier because the tight curl makes it difficult for the oils to penetrate
Given the characteristics of this hair, it is very important to manufacture products that can take care of it, nourish it, soften it... and more! Let's see what are the most common problems to deal with to make curly hair look the coolest ever!
What are the Issues Inclusive Hair Care is Primarily Meant to Solve?
For too long, the hair care industry has focused on a narrow range of hair types, textures, and colors. This has left many people feeling left out and unable to find hair care products that work for them.
Let's see which areas related to hair care are starting to move in the right direction:
COLORING EFFECTIVENESS
One of the areas where inclusive hair care is making a big difference is in coloring effectiveness.
As this hair dries and breaks easily, it is essential to care for colored hair with products rich in active ingredients with a moisturizing and nourishing action, as well as free from metals or substances - such as ammonia - that can damage the hair.
HSA has formulated three specific lines for colored hair carefully crafted to meet everyone's needs:
- Permanent Color Treatments
- Semi-Permanent Color Treatments
- Special Hair Dyes
All the products that compose these lines are scientifically tested and formulated with natural products that can make the hair not only softer and nourished, but also, more importantly, healthier.
Inclusive Hair Care is also about colors! Rely on HSA and create the hair care line that best fits the needs of all your customers!
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PERFECT STYLING
Another area where inclusive hair care is helping more and more people is styling.
Curly hair is beautiful and unique and requires special care when it comes to styling.
One of the most important treatments is moisture, as this hair tends to be naturally dry. After moisturizing products, such as leave-in conditioners, hair gets hydrated, soft, and supple.
Another key aspect of styling curly hair is detangling. Because of its texture, this hair can become tangled and matted, making it difficult to style. That's why using detangling products specifically for curly hair is the only way to achieve silky, nourished hair.
Finally, the curl definition also deserves the right importance. This is where styling gels, creams, and butter come in. These products help to define curls and coils and hold hairstyles in place without leaving hair feeling crunchy or stiff.
DAMAGE PREVENTION
Inclusive hair care is also focused on damage prevention. Different hair types and textures are prone to different types of damage that must be solved with the right product.
As curly hair breaks more easily, it is important to manufacture products such as heat-protectants that must be used with heat-styling tools, such as flat irons and curling wands.
Develop Your Inclusive Hair Care with HSA
If you're looking to develop your own line of inclusive hair care products, HSA is here to help.
We're a private label hair care products manufacturer that specializes in creating products that are customized for everyone. We'll work with you to create products that cater to the needs of your customers, no matter what type of hair they have.
An example? Our curly hair line, rich in vitamins C and E, shea butter, argan, and sweet almond oil for antioxidant, conditioning, nourishing, and anti-frizz action.
Here’s the range of products for curly hair you can manufacture with us:
- Shampoo
- Conditioner
- Mask
- Leave-in
- Molding Gel
- Defining Spray
- Mousse
Every hair is wonderful, HSA knows that well.
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