English
Italiano

INNOVATIVE HAIR COLOR: WHAT'S GOING ON IN 2024? ASK HSA

The world of hair color is undergoing a major transformation in 2024, driven by innovative hair color technologies and products. As a pioneer in the hair care industry with a reputation for groundbreaking innovations, HSA is redefining hair coloring, combining science, creativity, and sustainability. If you’re in the hair care business, it’s time to pay attention to what we have to offer.
innovative hair color

 

HSA's latest hair color innovations

HSA is setting new standards in the hair color industry with our latest In-Water Hair Color. This innovative hair color system is a game-changer, offering a unique solution that combines permanent, demi-permanent, and tone-on-tone coloring in one versatile system made of 100% liquid shades, a liquid developer, and an innovative powder to develop 3 different textures. This revolutionary smart dye is designed to meet the diverse needs of clients with unparalleled ease and effectiveness.

 

Here are its key features:

  • Respect for the environment - With a naturality index ranging from 84% to 94%, our smart dye is formulated without harmful chemicals such as ammonia, PPD, and resorcinol. It's vegan-friendly and prioritizes the health of both the user and the environment. Moreover, a water-based color formula is quicker and easier to rinse out, therefore reducing the salon’s wastewater impact by 30%. Finally, the salon can reduce costs by implementing a color formula that covers all the main salon color services, as well as reducing costs for salon utility bills

  • The in-water color base gives 50% more shine to the hair, compared to a traditional dye

  • Versatility and innovation - This water-based color comes in three different textures—watery, gel, and jam—providing hairdressers with the flexibility to create customized looks. Whether it's a subtle tone-on-tone or a vibrant, intense color, the possibilities are endless

  • Outstanding performance - Delivering 100% coverage with a natural effect, In-Water Hair Color offers extreme brilliance and long-lasting results. It's easy to apply and rinse, making it a preferred choice for professionals seeking efficiency and quality.

 

Curious to learn more about our innovative hair care? 

 

DISCOVER ALL THE FEATURES OF OUR IN-WATER HAIR COLOR  

Discover all HSA’s hair color solutions

HSA’s comprehensive range of innovative hair color solutions caters to every need and preference, ensuring that brands can offer the best to their clients. Here’s a closer look at our standout products:
innovative-hair-color-shades
  • Permanent Color - HSA’s traditional permanent colors provide vibrant, long-lasting results that clients love. These colors are formulated to ensure maximum coverage and durability, making them a staple in any salon
  • Permanent Color Without Ammonia, PPD, Resorcinol - For clients who are conscious about the ingredients in their hair products, HSA offers permanent colors that are free from ammonia, PPD, and resorcinol. These healthier alternatives do not compromise on performance, providing the same rich, vibrant colors that clients expect.
  • Semi-Permanent Color & Special Hair Dyes - Ideal for those looking to experiment with color without a long-term commitment, HSA’s semi-permanent colors and special dyes offer an array of vibrant and creative options. These products are perfect for clients who love to change their looks frequently.
STAY ON TOP OF HAIR CARE TRENDS WITH OUR HERO PRODUCTS  

Innovate your clients’ hair color with HSA

HSA is not just about products; it’s about a commitment to pushing the boundaries of what’s possible in hair color. With over 40 years of experience, HSA combines scientific excellence with a deep understanding of market trends to create innovative hair color solutions that set new standards in the industry.

Why should you choose us for your brand?

 

  • Scientific excellence - Every product from HSA is backed by rigorous scientific research and testing. Our R&D team conducts thousands of tests to ensure that each formulation is effective, safe, and innovative

  • Customization - HSA’s approach to product development is highly personalized. We work closely with clients to create customized hair color solutions that meet specific needs and preferences, ensuring that each product is unique

  • Sustainability - HSA is committed to sustainability in every aspect of our business. From reducing water and energy consumption to using eco-friendly ingredients, we prioritize practices that benefit both the environment and our clients.

 

Choose HSA and give your customers a color they've never seen before

 

 

Contact us